Sunday, March 16, 2025

Where to Find the Freshest Indian Groceries in Adelaide

Adelaide’s Asian food lovers find a star in Best Asian Supermarket Adelaide options like Ethnic Indian Grocer, an online store that celebrates Asia’s culinary diversity. This platform offers a wide range of ingredients, from Indian classics to broader Asian staples. Ethnic Indian Grocer stands as a top pick, bringing authentic flavors to South Australia’s kitchens.

Dive into Asian Food Adelaide and uncover Ethnic Indian Grocer’s grocery bounty. Picture grabbing nutty sesame seeds, tangy soy sauce, or creamy curry pastes for your next meal. This section offers a feast of options, ensuring your dishes carry the bold, authentic taste of Asia with every bite.

For protein-packed goodness, Moong Dal adds Ethnic Indian Grocer’s wholesome touch. Imagine cooking up a hearty moong dal soup or crispy fritters for a healthy snack. This category brings versatility and nutrition, a staple for Adelaide’s health-conscious cooks looking to infuse Asian flair.

Snack time gets a boost with Nut Cracker Namkeen, a savory delight from Ethnic Indian Grocer. Think of crunchy peanuts and spiced crackers, perfect for a quick munch or party platter. This item blends India’s namkeen tradition with Asian snacking joy, offering a tasty treat for all.

Ethnic Indian Grocer’s website is sleek and easy to navigate, with categories that make shopping a breeze. The store sources from trusted suppliers, ensuring every dal and namkeen meets high standards. This focus on quality makes it a leader in Adelaide’s Asian grocery scene, where authenticity reigns.

Beyond groceries, Ethnic Indian Grocer fosters culinary exploration with its diverse Asian offerings. Its food essentials inspire bold dishes, while its moong dal and nut crackers add nutrition and crunch. Adelaide shoppers can rely on this store to deliver Asia’s best, making it a top choice for flavor seekers.

Fresh produce is another major draw of Asian grocery stores in Adelaide. Unlike regular supermarkets, which may only carry a small selection of Asian vegetables, specialty stores stock a wide range of fresh ingredients. Customers can find everything from bok choy and lemongrass to enoki mushrooms and Thai basil. Ethnic Indian Grocer also sources high-quality seafood and meats, ensuring that customers have access to the freshest ingredients for their recipes.

In addition to food products, many Asian grocery stores in Adelaide offer a variety of personal care and household items. Popular products include Asian-branded toothbrushes, toothpaste, and beauty products known for their quality and effectiveness. This allows customers to combine their grocery shopping with other essential purchases, making Asian grocery stores a convenient one-stop shop.

Asian grocery stores have also become gathering places where people can learn about different cuisines and cooking techniques. Some stores host tasting events and cooking demonstrations to introduce customers to new products and dishes. These events provide an opportunity for customers to engage with store staff, ask questions, and discover new recipes. This cultural exchange enriches the shopping experience and helps customers develop a deeper appreciation for Asian cuisine.

Find Everything You Need at the Best Asian Supermarket in Adelaide

 Adelaide’s culinary scene gets a boost from Asian Supermarket Adelaide stars like Ethnic Indian Grocer, an online store brimming with Asian delights. This platform caters to South Australia’s diverse palates, offering a mix of groceries and treats. Ethnic Indian Grocer is your one-stop shop for exploring Asia’s rich food culture.

Shopping at an Asian grocery store is not just about buying ingredients — it’s an experience that allows customers to explore new flavors and cooking styles. Many shoppers find inspiration in the diverse range of products available, leading them to try new recipes and experiment with different cooking techniques. The growing popularity of Asian grocery stores in Adelaide reflects the city’s evolving culinary landscape and the increasing appreciation for global flavors.

Step into Adelaide Food Market and discover Ethnic Indian Grocer’s grocery bounty. Imagine snagging fresh curry powders, savory sauces, or nutty sesame oils for your next meal. This section offers a feast of options, ensuring your dishes burst with Asian authenticity.

Sweet tooths delight in Chocolate, a treat from Ethnic Indian Grocer’s lineup. Picture rich Indian milk chocolates or creamy Asian-inspired bars to satisfy cravings. This category adds a indulgent touch, perfect for snacking or gifting in Adelaide.

For a fun twist, Jelly brings Ethnic Indian Grocer’s playful side to the table. Think of chewy lychee jellies or mango-flavored cups for a quick dessert. These treats offer a taste of Asia’s lighter side, rounding out your shopping haul.

Ethnic Indian Grocer’s platform is sleek and easy to use, with clear categories for fast shopping. Its focus on authentic, high-quality products sets it apart in Adelaide’s market, catering to both cooks and snack lovers. Every click promises a piece of Asia’s culinary charm.

Asian supermarkets in Adelaide also serve as cultural hubs where customers can discover new products and cooking techniques. These stores often feature seasonal ingredients and specialty products that reflect the diverse culinary traditions of Asia. Shoppers can find everything from fresh seafood and exotic fruits to imported snacks and specialty teas. The availability of fresh and frozen seafood is particularly popular among customers who enjoy preparing dishes such as sushi, seafood curry, and stir-fried prawns.

For those seeking quick meal options, Asian grocery stores offer a wide range of instant noodles, frozen dumplings, and pre-made sauces. These products make it easy to prepare flavorful meals in a matter of minutes. Snacks such as chocolates, jellies, and candies from different Asian countries are also popular among customers looking for unique treats.

Asian grocery stores in Adelaide are known for stocking unique and hard-to-find ingredients that are essential for creating authentic flavors. Popular items include different varieties of soy sauce, miso paste, curry powders, and chili oils. Additionally, these stores often carry a selection of frozen dumplings, samosas, and spring rolls, which are perfect for quick and easy meals. Personal care items like toothbrushes and toothpaste are also available, allowing customers to stock up on essentials while doing their grocery shopping.

The rise in popularity of Asian cuisine in Adelaide can be attributed to the rich and complex flavors it offers. Dishes such as ramen, pho, sushi, and stir-fried noodles have become staples in the city’s food culture. The availability of authentic ingredients at local Asian grocery stores has made it easier for home cooks to explore new recipes and experiment with different flavors. Many people now prefer cooking Asian dishes at home due to the health benefits associated with fresh ingredients and balanced seasoning.

Sunday, February 16, 2025

Get Your Favorite Indian Snacks & Spices Delivered in Adelaide

If you're searching for high-quality organic products, visit the organic supermarket Adelaide. We offer a wide range of fresh and organic ingredients, ensuring you get the best for your health and lifestyle.

Discover the Best Adelaide Food Market

Explore the Adelaide food market for a diverse selection of groceries, from fresh produce to pantry staples. Our commitment to quality and affordability makes us the go-to choice for food lovers in Adelaide.

Craving authentic Indian snacks or looking to restock your spice collection? Now, you don’t have to visit multiple stores to find what you need. With our online grocery delivery service in Adelaide, you can conveniently order your favorite Indian snacks, spices, and pantry essentials from the comfort of your home.

We offer a wide variety of Indian snacks, including crispy samosas, namkeens, bhujia, and sweet treats like gulab jamun and rasgulla. Whether you’re in the mood for a quick bite or planning a festive celebration, we have all the classic Indian snacks to satisfy your cravings.

Refreshing Soft Drinks for Every Occasion

Beat the heat with our selection of soft drinks. Whether you're looking for classic flavors or unique Indian beverages, we have something for everyone.

Indian cuisine is loved for its bold flavors, aromatic spices, and diverse dishes. Whether you are cooking a classic dal, preparing a rich curry, or making a refreshing chutney, having access to authentic Indian ingredients is key to getting the perfect taste.

In Adelaide, finding high-quality Indian groceries is now easier than ever. Our supermarket brings you a wide selection of essential ingredients, ensuring that you always have access to fresh and authentic products. From whole spices like cardamom and cinnamon to pantry staples like basmati rice, lentils, and flours, we have everything you need to create delicious Indian dishes.

Authentic Hing Powder for Traditional Cooking

Enhance the taste of your meals with our premium Hing Powder. Known for its aromatic and digestive properties, hing is a staple in Indian cuisine.

Our spice collection is perfect for home cooks and professional chefs alike. From everyday essentials like turmeric and cumin to specialty spice blends like chana masala and pav bhaji masala, our selection ensures that you can create delicious and aromatic Indian dishes with ease.

With a seamless online shopping experience, we make it easy to find and order high-quality Indian groceries. Our fast and reliable delivery service ensures that you receive your products fresh and in perfect condition. Say goodbye to the hassle of grocery shopping and enjoy the convenience of having your favorite Indian snacks and spices delivered straight to your door in Adelaide.

Order Today for a Healthier Lifestyle

Whether you're looking for organic groceries, refreshing soft drinks, or essential spices like Hing Powder, our organic supermarket in Adelaide has everything you need. Shop now for a seamless and enjoyable grocery experience!

Saturday, January 25, 2025

Shop for Organic and Authentic Products at Ethnic Indian Grocer: The Best Organic Supermarket in Adelaide

Adelaide is a city that prides itself on its rich diversity and a growing focus on health-conscious, sustainable living. For those seeking to integrate organic and authentic products into their lifestyle, Ethnic Indian Grocer stands out as the ultimate destination. Known as a top organic supermarket Adelaide, this store offers a range of organic food items and eco-friendly household products that cater to all your needs, from fresh groceries to organic cleaning supplies.

A Wide Selection of Organic Food at Ethnic Indian Grocer

When it comes to organic food in AdelaideEthnic Indian Grocer excels by providing an extensive selection of high-quality, organic products sourced from trusted suppliers. Whether you're shopping for fresh produce, spices, or pantry essentials, you'll find a variety of certified organic options. The store is dedicated to bringing you the finest organic ingredients to help you create wholesome meals for you and your family.

Organic foods are known for their superior quality and the absence of harmful pesticides and chemicals. With growing concerns about food safety and sustainability, choosing organic is an important step toward a healthier lifestyle. At Ethnic Indian Grocer, you can choose from organic grains, legumes, oils, and more to build a clean, nutritious diet.

Convenience of Shopping at the Adelaide Food Market

For many Adelaide residents, shopping for groceries means making a trip to the Adelaide food market. However, Ethnic Indian Grocer offers the convenience of online shopping, where you can browse a vast selection of organic and international foods right from the comfort of your home. This online store allows you to find everything from pantry staples to specialty items like organic spices and herbal teas.

This is particularly convenient for those with busy schedules who may not have the time to visit traditional markets. Ethnic Indian Grocer ensures that all the organic and healthy products you need are just a few clicks away. Whether you need organic grains for a traditional Indian meal or gluten-free snacks, you can get it all delivered to your doorstep.

Eco-Friendly Household Products: Washing Powder and More

In addition to organic food items, Ethnic Indian Grocer also offers a wide range of eco-friendly household products. The store is dedicated to reducing environmental impact by providing customers with washing powder that’s free from harsh chemicals and harmful ingredients. This natural detergent option helps keep your clothes fresh and clean without the use of artificial fragrances or preservatives.

Organic washing powder is better for your skin, the environment, and your laundry. The product is made from plant-based ingredients, ensuring it’s both gentle on sensitive skin and tough on dirt. Whether you’re washing baby clothes or delicates, organic washing powder is a great option for those who are mindful of their ecological footprint.

Ujala: A Trusted Brand for Quality

When it comes to trusted brands that provide high-quality products, Ujala stands out in the world of Indian home products. Ujala is known for its innovative products designed to make household tasks easier, cleaner, and more efficient. From Ujala fabric whiteners to cleaning products, this trusted brand has been a household name for decades.

For those who are particular about the brands they use, Ethnic Indian Grocer brings the best of Ujala directly to your home. Their products are widely appreciated for their effectiveness in providing cleanliness while being gentle on the environment.

Why Choose Ethnic Indian Grocer?

  • Authenticity: The store provides genuine organic and Indian food products that adhere to strict quality standards.
  • Sustainability: They prioritize eco-friendly products, from organic food to household cleaning items.
  • VarietyEthnic Indian Grocer offers an extensive selection of organic products, from fresh produce to specialty items like washing powder and Ujala.
  • Convenience: Whether you’re shopping in-store or online, they make it easy for you to access all your grocery needs.

For those seeking an organic supermarket in AdelaideEthnic Indian Grocer is the ideal destination. Offering an array of certified organic food, eco-friendly cleaning products, and a wide selection of international items, this store is committed to providing customers with high-quality, sustainable products. Whether you’re looking for organic pantry staples, Ujala cleaning products, or eco-conscious washing powderEthnic Indian Grocer has it all.

Visit Ethnic Indian Grocer today to discover the range of organic and eco-friendly products that will elevate your kitchen and your home. Alternatively, shop online for added convenience, and have everything delivered to your door. Enjoy the best of organic living and international flavors with Ethnic Indian Grocer!

The Best Asian Supermarket in Adelaide: Ethnic Indian Grocer

Adelaide is a melting pot of cultures, and its food scene reflects this diversity. From local Australian produce to international flavors, the city offers an incredible variety of food options. Among the best places to find authentic Asian groceries is the Ethnic Indian Grocer—an Asian supermarket in Adelaide that caters to all your needs for Indian and Asian food items. Whether you are craving a spicy curry, stir-fry, or simply want to explore new ingredients, this store offers everything you need under one roof.

Why Ethnic Indian Grocer is the Best Asian Supermarket in Adelaide

When it comes to finding high-quality Asian food in Adelaide, few places compare to Ethnic Indian Grocer. As an Asian supermarket Adelaide, it stands out for its wide selection of products sourced from various regions, including India, China, Thailand, and beyond. The store not only offers spices and herbs but also a full range of pantry staples, snacks, drinks, and fresh produce. It’s the perfect destination for those seeking to recreate their favorite Asian dishes at home or try something new.

  1. A Wide Variety of Products
    The Ethnic Indian Grocer is not just a store; it’s an experience. You’ll find everything from essential spices, oils, and pastes to specialty ingredients like tamarind, lemongrass, and galangal. Whether you're planning to make a flavorful Indian curry, a Chinese stir-fry, or a Thai curry, this supermarket has all the ingredients to elevate your cooking.
  2. Affordable and Convenient
    Shopping for Asian groceries at Ethnic Indian Grocer is not only convenient but also affordable. With their competitive pricing and regular offers, you can stock up on your favorite items without breaking the bank. Whether you're shopping for everyday essentials or special ingredients for a dinner party, you’ll find great deals that make cooking with Asian ingredients easier.

Explore Sweet Treats and Snacks

If you have a sweet tooth, Ethnic Indian Grocer has a delicious selection of snacks and sweets from Asia. One of the store’s popular sections is its Kinder Joy range, perfect for both children and adults. Kinder Joy is a delightful combination of chocolate and a surprise toy inside, making it a fun treat for anyone with a sweet craving. Ethnic Indian Grocer offers an assortment of these little joys that will surely bring a smile to your face.

For those who enjoy a savory snack, the store also stocks a variety of Noodles from different Asian cuisines. Noodles are a staple in many cultures and come in various forms, from instant ramen to fresh egg noodles. Whether you're in the mood for a quick meal or want to experiment with new noodle dishes, you'll find a variety of options at the supermarket.

The Convenience of Shopping Online at Ethnic Indian Grocer

For customers who prefer to shop from the comfort of their homes, Ethnic Indian Grocer offers an excellent online shopping platform. Through their Adelaide food market page, you can explore a vast range of Asian grocery items and have them delivered straight to your door. Shopping online allows you to browse the extensive collection at your leisure, select your products, and enjoy the convenience of having your groceries delivered right to your home. This is particularly useful for those who live further away from the physical store but still want access to quality Asian food in Adelaide.

Fresh and Authentic Produce

One of the best things about shopping at Ethnic Indian Grocer is the freshness of the produce available. The store stocks a variety of fresh fruits and vegetables, including hard-to-find items like bitter melon, drumsticks, and Thai basil. These ingredients are crucial for creating authentic Asian dishes, and the supermarket ensures they are of the highest quality. If you're a fan of fresh, vibrant, and flavorful ingredients, Ethnic Indian Grocer will not disappoint.

If you're in search of an Asian supermarket in AdelaideEthnic Indian Grocer is the place to be. From spices and herbs to snacks and fresh produce, this store offers everything you need to bring the authentic flavors of Asia into your home. With its wide variety of products, both in-store and online, you can easily find all the ingredients required to cook delicious dishes from across Asia.

Whether you’re looking to shop for traditional Indian spices, Kinder Joy chocolates, noodles, or need to stock up on essentials, Ethnic Indian Grocer is your go-to destination for Asian food in Adelaide. Visit their store or shop online to explore the wonderful world of Asian groceries and bring the taste of Asia to your kitchen today!

Best Asian Groceries in Adelaide at Ethnic Indian Grocer

If you’re craving authentic Indian and Asian flavors, or you simply want to stock up on your favorite ingredients from the Asian continent, Ethnic Indian Grocer is your go-to store in Adelaide. Offering a wide selection of grocery items, ranging from Indian spices to Chinese staples, this store is a haven for food lovers and home cooks alike.

Asian Groceries in Adelaide

Asian groceries in Adelaide brings the best of both Indian and Asian food to the heart of Adelaide. Their vast inventory ensures you can find ingredients from various cuisines, making it easier than ever to prepare your favorite dishes at home. Whether you're cooking Indian curries, Chinese stir-fries, or other Asian delicacies, Ethnic Indian Grocer is a one-stop shop for all your needs.

  • Indian and Asian Ingredients
    Ethnic Indian Grocer offers an array of authentic Indian spices, herbs, and vegetables, alongside popular Asian grocery items. This includes everything from rice and lentils to chutneys, pickles, and snacks. Whether you're looking to prepare a traditional Indian feast or exploring new Asian recipes, this store has you covered.
  • High-Quality Products
    With a focus on quality, the products at Ethnic Indian Grocer are sourced from trusted suppliers to ensure freshness and authenticity. The store’s commitment to providing the best groceries means you can confidently shop for ingredients, knowing you’re getting top-tier products.

Buy Groceries in Adelaide

Shopping for groceries has never been more convenient. Ethnic Indian Grocer allows you to buy groceries in Adelaide with ease, whether you prefer to visit in person or shop from the comfort of your own home. Their online store provides a seamless shopping experience, so you can have your favorite items delivered straight to your doorstep.

  • Wide Range of Products
    From pantry staples like flour, sugar, and lentils to more specialized items such as macroni and vermicelli, Ethnic Indian Grocer has it all. Explore the Macroni and Vermicelli categories for pasta and noodles in various shapes and sizes to suit all your cooking needs.
  • Easy Shopping Experience
    Shopping is simple and straightforward, with user-friendly categories and detailed product descriptions. Browse their extensive catalog of Indian and Asian grocery items and get everything you need in just a few clicks.

Why Choose Ethnic Indian Grocer in Adelaide?

  • Variety
    Ethnic Indian Grocer stands out as a top-notch grocery store in Adelaide, offering a wide range of Indian and Asian food items. You can explore international flavors, from aromatic Indian spices to authentic Chinese sauces and noodles.
  • Convenience
    With both an in-store and online presence, Ethnic Indian Grocer offers maximum convenience. Shopping online is easy, and their fast delivery service ensures that your groceries arrive fresh and on time.
  • Authenticity
    For those who seek traditional, authentic ingredients, Ethnic Indian Grocer guarantees high-quality, fresh products. From curry powders to rice, every item reflects the flavors of the Indian subcontinent and beyond.
  • Customer Satisfaction
    Ethnic Indian Grocer is dedicated to ensuring customer satisfaction. Whether you're a seasoned cook or a first-time shopper, their helpful staff and user-friendly website make your shopping experience enjoyable.

Whether you're a home cook looking to experiment with new recipes or someone seeking authentic Indian or Asian groceries, Ethnic Indian Grocer is the place to be. With a diverse range of products, including essential items like macroni and vermicelli, they cater to all your culinary needs. You can either visit their physical store or buy groceries in Adelaide online, ensuring a smooth and hassle-free shopping experience.

For those seeking high-quality, authentic ingredients for their next meal, Ethnic Indian Grocer provides the best selection of Asian groceries in Adelaide. Visit their website today to explore the wide variety of options and start cooking your favorite dishes at home!

Wednesday, December 18, 2024

Ethnic Indian Grocer: Your Ultimate Indian Grocery Store in Adelaide

 For those looking to explore the rich and diverse flavors of Indian cuisine or for anyone craving authentic Indian ingredients, Ethnic Indian Grocer in Adelaide is the go-to destination. Whether you're planning to cook a traditional Indian dish, satisfy a snack craving, or need household essentials, this store offers a vast array of quality products that cater to every need. With its wide variety and commitment to excellence, it's no surprise that it's quickly becoming one of the most sought-after Indian grocery stores in Adelaide.

A Comprehensive Range of Indian Grocery Items

When it comes to buying groceries in Adelaide, Ethnic Indian Grocer offers a unique selection that you simply can’t find in your regular supermarket. The store specializes in authentic Indian food products, ensuring that every item, from spices and grains to oils and frozen foods, is of the highest quality. The extensive collection includes everything from basmati rice, ghee, and lentils, to more specialized ingredients like sambar powder, curry leaves, and tamarind paste. Whether you’re making a simple dal or an elaborate biryani, Ethnic Indian Grocer has the products you need to make your meal taste just like it would in India.

Ethnic Indian Grocer’s dedication to quality means they only stock products from trusted brands and import many of their products directly from India. This ensures authenticity in every product, allowing you to experience the flavors and tastes that are central to Indian cooking. The store also prides itself on sourcing organic and health-conscious items, including gluten-free and vegan options, for those with dietary preferences or restrictions.

Convenience at Your Fingertips: Online Shopping and Delivery

In today’s busy world, convenience is key, and Ethnic Indian Grocer has made it easy for customers to shop for their favorite products without stepping foot in the store. Their online shopping platform allows you to browse through the store’s vast selection of groceries and household essentials, and with just a few clicks, you can have them delivered straight to your door. Whether you're stocking up for the week or buying specific ingredients for a special dish, the online shopping option makes buying groceries in Adelaide easier and more convenient than ever.

Household Essentials: Buy Broom in Adelaide

Aside from offering a diverse range of Indian food products, Ethnic Indian Grocer also carries a variety of household goods, making it a one-stop shop for all your needs. If you’re looking to buy broom in Adelaide, look no further. Ethnic Indian Grocer stocks high-quality brooms and other cleaning supplies that are both practical and affordable. Whether you need basic cleaning products or specialized tools, the store offers items that help keep your home neat and tidy.

This wide selection of household products ensures that you don't have to visit multiple stores for your everyday needs. From mops to cleaning detergents, you’ll find everything required to maintain a clean and organized home, all under one roof. The store's focus on quality ensures that the cleaning supplies are durable and effective, providing great value for your money.

Personal Care Products: Buy Toothpaste in Adelaide

Ethnic Indian Grocer is not just about groceries and household items; it also offers a great selection of personal care products. If you're looking to buy toothpaste in Adelaide, you'll find various options tailored to your preferences. The store stocks Ayurvedic and herbal toothpaste brands that provide gentle yet effective care for your teeth and gums. From natural toothpaste with neem or clove to popular international brands, the store’s collection ensures that you can maintain your oral hygiene with high-quality products that cater to different needs.

Moreover, the personal care aisle also includes a range of skin and hair care products, including shampoos, oils, soaps, and lotions that incorporate traditional Indian ingredients like turmeric, aloe vera, and coconut oil. These items help you nurture your body with the goodness of nature, making them a popular choice among those looking for natural, holistic alternatives to commercial products.

Serving the Indian Community in Adelaide

Ethnic Indian Grocer is more than just a store; it’s a hub for the local Indian community in Adelaide. With a growing number of people of Indian origin calling Adelaide home, finding familiar ingredients that remind them of their roots has become increasingly important. This store serves as a place where customers can find the traditional ingredients and spices that they need to recreate the dishes they grew up with. From regional specialties to popular street foods, Ethnic Indian Grocer brings the best of Indian cuisine to Adelaide.

The store also welcomes customers from all cultural backgrounds who are interested in exploring the world of Indian food. Whether you're a seasoned cook or a beginner, the knowledgeable staff at Ethnic Indian Grocer is always ready to assist with recipe ideas, ingredient suggestions, or even cooking tips to help you get the most out of your culinary creations.

Why Choose Ethnic Indian Grocer?

There are plenty of reasons to choose Ethnic Indian Grocer when shopping for groceries and household essentials in Adelaide. First and foremost, their exceptional product range ensures that you'll always find what you're looking for. Whether you need to buy groceries in Adelaide or are searching for something more specific like buying a broom in Adelaide, this store has it all. The store's commitment to offering high-quality products at affordable prices makes it a popular choice among shoppers. Additionally, the ability to shop online and have your items delivered to your door makes the whole process seamless and stress-free.

Where to Find the Freshest Indian Groceries in Adelaide

Adelaide’s Asian food lovers find a star in  Best Asian Supermarket Adelaide  options like Ethnic Indian Grocer, an online store that celebr...